November 4, 2008

Faith Tourism takes center stage of global travel industry

Inaugural World Religious Travel Expo Brings Several “Firsts,” including Unprecedented Panel
of Tourism Officials from Palestine, Israel, Jordan & Egypt that Signals Greater Holy Land Tourism Co-Op

LITTLETON, Colorado (Nov. 4, 2008) – The inaugural World Religious Travel Expo and Educational Conference concluded Saturday after a week of “firsts” – the tourism minister of Palestine made her first foray into a North American trade show, marketing holy sites such as Bethlehem and Nazareth; participants from 30 countries on six continents gathered for the first large-scale gathering to promote and develop the $18 billion worldwide faith tourism industry; and WRTA announced that its second annual expo would be held next November in conjunction with the 2009 National Tour Association (NTA) annual convention.

“Faith tourism is no longer a niche, but a full-blown industry,” said Kevin J. Wright, president of the World Religious Travel Association (WRTA), host of the event. “The tremendous response from global tourism leaders and organizations to our first trade show and conference clearly demonstrates that our partners around the world are committed to developing and promoting meaningful products and services that meet the needs of today’s faith-based travelers.”

Destinations, tour operators, cruise lines, attractions, hotel properties, travel suppliers and a host of other providers and planners from Africa, the Americas, Asia, Australia, the Caribbean, Europe and the Holy Land were represented at this assembly of global leaders in the religious travel industry. Keynote speakers included the Honorable Vincent Vanderpool-Wallace, Minister of Tourism and Aviation, the Bahamas Ministry of Tourism; the Honorable Akel E. Biltaji, Jordan’s Ambassador-at-Large for Tourism and Special Advisor to His Majesty King Abdullah II; Maurice Zarmati, President, Costa Cruise Lines; and Steve Born, Vice-President, Globus Family of Brands. Other dignitaries and special guests included Dr. Khouloud Daibes, Minister of Tourism and Antiquities, Palestine; David Pereira Catarino, Mayor of Ourém (Fatima), Portugal; and Arie Sommer, Tourism Commissioner for North and South America, Israel Ministry of Tourism (IMOT).

According to Daibes, the Palestinian tourism minister, the WRTA Expo marked her “first step in positioning Palestine as part of the Holy Land.” ACA Travel and Tourism, a private Bethlehem-based faith travel company that operates tours in Jordan, Israel and Palestine, had a booth at the WRTA Expo, a first American trade presence for any private tourism enterprise from Bethlehem.

During a panel Friday moderated by Malia Asfour, director of the Jordan Tourism Board of North America, Palestine’s Daibes and Israel’s Sommer explained that the Holy Land has welcomed travelers for more than two thousand years and hospitality lies at the core of the region’s heritage. Both officials also stated that 2008 is serving as one of the best years ever on record for visitors to the Holy Land. Asfour, who has promoted Jordan to North Americans since 1998, called the panel groundbreaking because it marked the first time that officials from all areas of the Holy Land – Israel, Palestine, Jordan and Egypt – have come together to promote the region to the North American travel industry. Asfour congratulated Wright for doing what no travel official had done before – and commented that the WRTA Expo could mark the beginning of a new era of cooperation and promotion of the Holy Land to travelers from North America.

Other highlights of the WRTA Expo:
• Vanderpool-Wallace, tourism minister of the Bahamas, reminded participants that his country was founded by people seeking religious tolerance and freedom, so it is only natural that faith-based travelers would be attracted to the people and culture of the Bahamas. The Caribbean nation, a popular destination for faith-based cruises and conferences, has the only tourism ministry in the world with a full-time religious travel department in North America, headed by deputy director Linville Johnson.
• Biltaji, often described as the godfather of Jordanian tourism, shared an update on the Abraham Path Initiative, a route of tourism that retraces the journey made by Abraham (Ibrahim) through the heart of the Middle East some four thousand years ago. Biltaji, a board member of the International Institute for Peace through Tourism (IIPT), told the Expo audience that a walking segment of the Jordanian portion of the path (near the ancient birthplace of the prophet Elijah) is complete. A film on the project can be viewed at http://www.abrahampath.org/video_friend.php. The network of trails is scheduled to open slowly over the next several years. Biltaji explained that such an undertaking needs the support of the entire global faith tourism industry. He emphasized the benefits of the path -- sustainable tourism, inter-cultural and inter-religious understanding. (Three and a half billion people — over half the human family — trace their history or faith back to Abraham, considered the father of monotheism. The Abraham Path honors this shared cultural heritage by linking together into a single itinerary of outstanding interest and beauty of the ancient sites associated with Abraham and his family.)
• The Mexico Tourism Board, which estimates that religious travel will account for twenty percent of its 2008 foreign arrivals, presented a lively display of Mexican culture, history and religious products, including the Basilica of our Lady of Guadalupe, its most visited Catholic sanctuary, which drew more than 14 million visitors in 2006.

Expo participants had access to workshops and presentations on the entire spectrum of faith-based tourism, which today is more than just pilgrimages – it attracts travelers on cruises, volunteer vacations, adventure trips (even African safaris), leisure vacations, conferences and events, such as the World Youth Day, one of the largest gatherings of any kind. The exhibitors and products at the WRTA Expo showed the diversity of the faith tourism industry. Alongside overtly religious travel suppliers such as the tourism ministries of Egypt, Greece, Cyprus, Jordan, Palestine, and Israel, were those with a less obvious connection, such as:
• EcoAndes Travel, Ecuador (Adventure tours in South America)
• Nissi Holidays, Uganda; Cordial Tours and Travel Services, Tanzania (Africa safari operators)
• Mexico, Romania, Korea, Jamaica, Bermuda and Bahamas tourism ministries
• Condor Verde Travel (Mexico and Venezuela)

More than 500 participants attended the historic event, held Oct. 29-Nov. 1 at the Gaylord Palms Resort and Convention Center in Orlando. Expo delegates said they were impressed with the professionalism of the event, the quality of exhibitors and attendees, and the business opportunities the event fostered:
• “It was truly a first class event- from your pick of convention centers, to the amazing food, to the wonderful panel discussions and break-out sessions and everything else that went into the 3-day Expo. The expo proved to be very enlightening for me, learning so much about faith based travel, and the travel industry in and of itself. I met a great group of people who shared some valuable information with me. It was also a success from a business point of view since I believe I generated a lot of excitement about my hiking tours to Israel.” – Judy Mizrachi, President, Women Walkers
• “I just returned from the World Religious Travel Expo and Educational Conference in Orlando, organized by Mr. Kevin J. Wright and his wonderful team. As an exhibitor I was most impressed with the exceptional services provided to everyone attending, the attention to detail, how true the show was to its faith-based focus etc. This list could go on forever. I highly recommend the World Religious Travel Association; I am surely looking forward to continuing our cooperation.” – Sandra Weinacht, CEO, Incantato Tours & Concert Management
• “Thank you so much for putting together a great conference for everyone in the faith-based travel industry! I had a great time, made many contacts and learned a lot in the seminars! I truly appreciate all the work that you put into the event. I especially appreciate the matchmaking list. It will allow me to follow up with new contacts and friends much more easily now that the conference is over.” - Tracie R. Heidt, Executive Director, Stellaris Christian Study Abroad
• “The Expo and conference was a wonderful way to introduce everyone to the power of the Faith Tourism market.” – Bill Lawrence, Director, Supplier Strategies, CCRA International, Inc.

Next year’s Expo will be held in Reno, Nevada in conjunction with the annual convention of the National Tour Association (NTA). Currently, 35 percent of NTA operators offer religious tour products, and NTA and WRTA seek to expand the overall growth of faith tourism by bringing both memberships opportunities for education and professional development.

The WRTA Expo is the brainchild of Wright, an award-winning author of several religious travel guidebooks who founded WRTA in January, 2007. His latest book, “The Christian Travel Planner,” (released 2008 by Thomas Nelson) is the most comprehensive guidebook ever published on faith-based travel. An updated version of his popular “Europe’s Monastery & Convent Guesthouses” was released Nov. 1 by Liguori Publications.

The WRTA Expo was the official kick-off of “The Year of Faith Tourism.” Serving as a special time set aside for the promotion of and participation in travel by people of faith, the purpose and goals of the yearlong celebrations and activities are: (1) Highlight the New Era of Faith Tourism. (2) Increase the awareness of the personal and communal benefits of Faith Tourism. (3) Contribute to the overall growth and health of the global economy, travel industry, and individual travel providers.

October 24, 2008

Global Travel Industry Shines Spotlight on Faith Tourism

GLOBAL TRAVEL INDUSTRY SHINES SPOTLIGHT ON FAITH TOURISM
DURING DIM ECONOMIC TIMES
World Religious Travel Expo Draws Participants from 30 Countries, 6 continents to Orlando

LITTLETON, Colorado (October 27, 2008) – Faith-based travel has made believers out of tourism leaders from around the world – as travel officials, providers and planners from 30 countries on six continents will gather in Orlando, Oct. 29-Nov. 1, for the inaugural World Religious Travel Expo and Educational Conference. Although religious travel is one of the oldest forms of tourism, dating back to ancient times, the expo will be the first global marketplace gathering ever to take place.

The expo comes in the same month that the comic documentary “Religulous” fills screens with Bill Maher traveling the globe to challenge the validity of various faiths. Proof that despite its detractors, religion is not only relevant to people – it is vital. In fact, religious travel is so hot right now that the travel industry looks to capitalize on it while other parts of the travel sector have gone cold during the current economic downturn.

Destinations, tour operators, cruise lines, attractions, hotel properties, travel suppliers and a host of other providers and planners from Africa, the Americas, Asia, Australia, the Caribbean, Europe and the Holy Land will be represented at this assembly of global leaders in the $18 billion faith tourism industry. Keynote speakers include the Honorable Vincent Vanderpool-Wallace, Minister of Tourism and Aviation, the Bahamas Ministry of Tourism; the Honorable Akel E. Biltaji, Jordan’s Ambassador-at-Large for Tourism and Special Advisor to His Majesty King Abdullah II; Maurice Zarmati, President, Costa Cruise Lines; and Steve Born, Vice-President, Globus Family of Brands. Other dignitaries and special guests include Dr. Khouloud Daibes, Minister of Tourism and Antiquities, Palestine; David Pereira Catarino, Mayor of Ourém (Fatima), Portugal; and Arie Sommer, Tourism Commissioner for North and South America, Israel Ministry of Tourism.

“Faith tourism has evolved to the point where a gathering of this magnitude is necessary for the industry to respond to the needs of today’s faith-based consumers,” said Kevin J. Wright, president of the World Religious Travel Association (WRTA), host of the event. “Our global partners recognize that – just as in music, books and film – contemporary religious consumers represent tremendous market potential for travel organizations willing to provide meaningful products and services that meet their specific needs. With its wide variety of travel experiences and attractions that draw thousands of faith-based groups each year, Central Florida is the ideal destination to launch this inaugural Expo.”

Faith-based tourism today is more than just pilgrimages – it attracts travelers on cruises, volunteer vacations, adventure trips (even African safaris), leisure vacations, conferences and events, such as the World Youth Day, one of the largest gatherings of any kind. The exhibitors and products at the WRTA Expo show the diversity of the faith tourism industry. Alongside obvious religious travel suppliers such as the tourism ministries of Egypt, Greece, Cyprus, Jordan, Palestine, and Israel, are those with a less overt connection, such as:
• EcoAndes Travel, Ecuador (Adventure tours in South America)
• Nissi Holidays, Uganda; Cordial Tours and Travel Services, Tanzania (Africa safari operators)
• Romanian Tourist Office
• Korea Tourism Organization
• Jamaica, Bermuda and Bahamas Ministry of Tourism
• Condor Verde Travel (Mexico and Venezuela)

The gathering will bring the world of faith tourism to the Gaylord Palms Resort Hotel & Convention Center, in the heart of the Orlando/Kissimmee tourism hub.

"The Kissimmee area and the Osceola County tourism community feel blessed to host WRTA's first-ever gathering of faith-based tourism professionals,” said Tom Lang, director of the Kissimmee Convention and Visitors Bureau. “Our hope is that every conference and tradeshow participant will feel welcome in our community, and that they will find time to avail themselves of our area's natural and man-made sanctuaries."

Participants will have the option to visit Orlando’s own Holy Land Experience, WordSpring Discovery Center and the master studio of The JESUS Film Project during a special excursion led by Wright, the award-winning author of several religious travel guidebooks. His latest, “The Christian Travel Planner,” (released 2008 by Thomas Nelson) is the most comprehensive guidebook ever published on faith-based travel. And an updated version of his popular “Europe’s Monastery & Convent Guesthouses” is due out in November by Liguori Publications.

The WRTA Expo is the official kick-off of “The Year of Faith Tourism.” Serving as a special time set aside for the promotion of and participation in travel by people of faith, the purpose and goals of the yearlong celebrations and activities are: (1) Highlight the New Era of Faith Tourism. (2) Increase the awareness of the personal and communal benefits of Faith Tourism. (3) Contribute to the overall growth and health of the global economy, travel industry, and individual travel providers.

An estimated 500 participants are expected at the historic event.

For more information, including the schedule and complete list of exhibitors and speakers, visit www.religioustravelexpo.com.

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Special Offers at World Religious Travel Expo

WORLD RELIGIOUS TRAVEL EXPO DEBUTS LUCRATIVE
SPECIAL OFFERS PROGRAM FOR AGENTS


LITTLETON, Colorado (Oct. 20, 2008) – The World Religious Travel Association (WRTA) has announced details of the special incentives and offers program, worth thousands of dollars, that will be available to buyers attending the inaugural World Religious Travel Expo & Educational Conference, Oct. 29-Nov. 1, in Orlando.

Highlights include:
• Bonus commissions and cash rebates up to $1,000
• Familiarization (FAM) trips and cruises ranging from the Caribbean to Europe to the Holy Land
• Prize drawings for airline tickets, escorted group tours, travel product baskets, and more
• Free gifts including handmade creations and artifacts from Africa and destinations around the world
• Complimentary admission tickets to local Orlando faith attractions
• Discounts and savings on faith travel guidebooks, magazines, and other related publications

“We are excited to debut this lucrative and exclusive voucher program at our Expo tradeshow. The special offers increased booth traffic for the exhibitors while travel agents and buyers are incentivized to meet them personally and learn about their products and services,” said Kevin J. Wright, WRTA president. “It truly makes for a Win-Win situation for all Expo delegates.”

Participants at the Expo also have the option to go on a free excursion to Orlando’s top faith-based attractions – the Holy Land Experience, WordSpring Discovery Center and the master studio of The JESUS Film Project. The post-conference tour will be led by Wright, the award-winning author of several religious travel guidebooks. His latest, “The Christian Travel Planner,” (released 2008 by Thomas Nelson) is the most comprehensive guidebook ever published on faith-based travel. Tour members will be able to see the Orlando sights firsthand and learn how to incorporate them into their faith tourism portfolio.

The World Religious Travel Expo and Educational Conference serves as the most important gathering of leaders in today’s faith tourism industry. About 500 participants are expected at the unprecedented event. The Expo will be held Oct. 29-Nov.1, 2008 at the Gaylord Palms Resort Hotel & Convention Center in Orlando, Florida.

To learn more about WRTA EXPO 2008 and pricing discounts for agents and consortiums, or to register online, visit www.ReligiousTravelExpo.com or call 1-800-657-1288 (or 360-778-3047). For more information about becoming a WRTA Member and joining the leading network for the religious travel industry, visit www.ReligiousTravelAssociation.com.
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October 17, 2008

World Religious Travel Expo Spotlights Agent Education Opportunities

Agents Can Earn CEUs at World Religious Travel Expo & Educational Conference

LITTLETON, Colorado (Oct. 7, 2008) – The World Religious Travel Association has partnered with The Travel Institute to provide Continuing Education Units (CEUs) to Certified Travel Industry Executives, Certified Travel Counselors (CTCs) and Certified Travel Associates (CTAs) attending this year’s inaugural WRTA Expo and Educational Conference, Oct. 29-Nov. 1, in Orlando.

“Our goal is for each agent to acquire cutting-edge knowledge and information on how they can personally develop their particular niche within the dynamic faith-based travel industry,” said Kevin J. Wright, WRTA president. “With more than 50 travel leaders and experts serving as speakers and panelists, the Expo seminars will offer the most comprehensive educational program ever assembled on religious tourism. Agents can attend sessions on marketing, sales, advertising, public relations and product development among others – all featuring an emphasis on the faith-based client.”

Through leading industry speakers, dynamic presentations, panel discussions, interactive break-out sessions, educational seminars and peer Networking Forums, travel agents attending the expo can earn CEU's and expand their knowledge of the opportunities in various niches within the faith tourism industry. Travel agents can listen to and discuss with travel experts market trends, marketing intelligence and the latest products/services, plus discover actionable ways to exceed customer expectations in these market segments: Pilgrimages, Mission Trips, Cruises, Leisure Travel, Conferences, Events, Retreats, Attractions, Destinations, Adventure, Family, Student/Youth, and Volunteer Vacations.

The World Religious Travel Expo and Educational Conference serves as the most important gathering of the “Who’s Who” in today’s faith tourism marketplace. More than 400 participants, including exhibitors and other top authorities, are expected at the historic event. The Expo will be held Oct. 29-Nov. 1, 2008 at the Gaylord Palms Resort Hotel and Convention Center in Orlando, Florida.

October 3, 2008

WRTA Expo: Jordan's Ambassador-At-Large for Tourism and Bahamas' Minister of Tourism and Aviation to Give Keynotes

World Religious Travel Expo Speakers Bring Depth, Perspective on New Era of Faith Tourism

LITTLETON, Colorado (Oct. 2, 2008) – The World Religious Travel Association (WRTA) has announced two additional keynote speakers for this fall’s historic World Religious Travel Expo and Educational Conference 2008 in Orlando, Florida: the Honorable Vincent Vanderpool-Wallace, Minister of Tourism and Aviation, the Bahamas Ministry of Tourism; and the Honorable Akel E. Biltaji, Jordan’s Ambassador-at-Large for Tourism and Special Advisor to His Majesty King Abdullah II.

The keynote speakers of the WRTA Expo reflect the diversity of today’s faith tourism industry. The Bahamas has developed itself into a top destination for this vast and lucrative market, serving as an ideal getaway for faith-based events, meetings, cruises, missionary travel, leisure vacations, and much more. And after years of building and refining the Jordan tourism product, Jordan has emerged as a multi-dimensional, affordable Holy Land destination that matches the expressed needs of faith-based travelers. From volun-tourism to adventure, educational to cultural travel, cruising to spa retreats and so much more, 21st century Christian travelers want what Jordan has to offer – so much so that Jordan has experienced record growth in tourism since 2000.

“We are honored to confirm these distinguished officials as keynote speakers,” said Kevin J. Wright, president of the World Religious Travel Association. “Both represent destinations that offer what today’s religious travelers are looking for in the ‘new era’ of faith tourism.”

Vanderpool-Wallace oversees one of the world’s most proactive tourist offices involved in faith tourism. The Bahamas has the distinction of being one of the few countries in the world with a fully-dedicated religious travel department, led by director Linville J. Johnson.

Biltaji serves as Chairman of the Tourism and Heritage Committee in the upper house of Jordan’s parliament. He also represents his country as an Ambassador-at-Large in a number of national, regional and international forums, especially those related to tourism and travel. He is a special advisor on tourism promotion, foreign direct investment and country branding, and is a former minister of tourism and antiquities, having been appointed by His Majesty the late King Hussein in March, 1997. Senator Biltaji is known to be one of Jordan’s strongest public speakers, especially on issues related to the country's image and protection of its heritage.

September 25, 2008

Nebraska Travel Conference Welcomes Expert on Faith Tourism

FOR IMMEDIATE RELEASE

Nebraska Travel Conference welcomes Kevin Wright
Expert on faith tourism will speak on the trend’s potential impact

LINCOLN, NEB. (Sept. 25, 2008)—One in four Americans rank church and religious travel as important to them, according to the World Religious Travel Association. Kevin Wright, president of the WRTA, will let the Nebraska tourism industry know how they can get their piece of this growing market at this year’s Nebraska Travel Conference in Kearney.

In his presentation, “Nebraska and the New Era of Faith Tourism,” he’ll educate attendees on the faith tourism market, which includes pilgrimages, leisure vacations, short getaways, retreats, adventure travel, conferences, volunteer vacations, river cruising and attraction visits, just to name a few. Wright believes Nebraska is ripe to tap into this $18 billion industry and will teach attendees how to capitalize on it in his fast paced workshop.

The Nebraska Travel Conference will take place at the Kearney Ramada Inn and Conference Center, 301 S. 2nd Ave., October 21-23.

The conference includes educational workshops, general sessions and networking opportunities, as well as travel industry exhibitor booths displaying essential new products. Attendees can also participate in the Nebraska Travel Association’s Silent Auction, a fundraiser that will benefit tourism activities throughout Nebraska.

For more information on sponsorships, the conference or Nebraska Travel and Tourism, or to register online, visit www.VisitNebraska.org.

FOR INFORMATION, CONTACT:
Paula Bohaty at 800-228-4307, 402-471-3744, or email: pbohaty@visitnebraska.org
Sarah Baker at 800-228-4307, 402-471-3797, or email:sbaker@visitnebraska.org
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World Religious Travel Expo Sold Out; Organizers Add 25 More Booths to Meet Expo Demands

LITTLETON, Colorado (Sept. 25, 2008) – The inaugural World Religious Travel Expo and Educational Conference has sold out all exhibit space, so organizers have added 25 more booths to an expanded exhibit hall. Last-minute exhibitors will be allowed to purchase booth space through the Oct. 1 deadline.

Already, exhibitors from 30 countries on six continents will gather in Orlando, Florida, Oct. 29-Nov. 1, for this first large-scale gathering of the $18 billion worldwide religious travel industry. It was announced earlier this week that, as part of a new collaboration between the World Religious Travel Association (WRTA) and the National Tour Association (NTA), the WRTA Expo will be "powered by NTA."

“We are thrilled to be in this sold-out position in our first year of hosting the World Religious Travel Expo,” said Kevin J. Wright, WRTA president. “The phenomenal response from the industry is a strong indicator of the diversity and depth of religious travel and tourism.”

The WRTA Expo will feature two venues: The International Tradeshow and The Educational Conference. The combined event provides a one-stop opportunity for travel suppliers, destinations and wholesalers to come face-to-face with more than 400 agents and church travel planners to develop partnerships, introduce new products and services, generate qualified leads and build long-term relationships.

The Expo will be held Oct. 29-Nov. 1, 2008 at the Gaylord Palms Resort Hotel & Convention Center in Orlando. For more information, including a complete list of exhibitors, visit www.religioustravelexpo.com.

September 24, 2008

WRTA & NTA Form Alignment

Littleton, Co. / Lexington, Ky. (Sep. 24, 2008) — The National Tour Association and the World Religious Travel Association have announced a cooperative agreement. As part of this new collaboration, the World Religious Travel Expo will be "powered by NTA." Additionally, the two organizations will work together to educate their members on the value of the faith-based market and bring new business opportunities to members of both organizations.
In its work with WRTA on the Expo, the organization's inaugural conference, NTA will help manage the event, including the operations and logistics.

"As we prepare for this fall's World Religious Travel Expo, we're thrilled and honored to announce our new partnership with NTA," said Kevin J. Wright, president of the World Religious Travel Association. "This Expo, the first global tradeshow and educational conference for the 300 million traveler faith tourism marketplace, marks a historic new chapter in the travel industry.

"Serving as a high profile gathering of the 'movers and shakers' and new entrants in faith tourism, the Expo is attracting hundreds of travel wholesalers, tourist boards, suppliers, travel agents and group planners from more than 30 countries on six continents," Wright said. "We're excited to have found the 'perfect partner and convention manager' in NTA."

Through this agreement, WRTA aligns itself with NTA's strength and position in the industry. NTA has a highly-respected reputation for managing top quality conferences. The association will be bringing that experience and brand power to WRTA's Expo this year.

"We are thrilled that WRTA sought NTA's expertise in bringing their delegates a well-organized and successfully run show," said NTA Chairman and CEO Bob Hoelscher, CTP. "Additionally, both organizations believe there is value in working with progressive associations with mutually beneficial goals of increasing business for members. This alignment does just that."

As part of the new relationship, NTA and WRTA hope to expand the overall growth of the travel industry through faith tourism, bringing both memberships opportunities for education and professional development. Faith-based tourism is an $18 billion market and currently 35 percent of NTA tour operators offer religious tour product.

The World Religious Travel Expo is the gathering of the worldwide faith tourism industry including exhibitors from more than 30 countries and travel agents, group planners, tour operators and destinations. The Expo will be held Oct. 29-Nov. 1 at the Gaylord Palms Resort Hotel & Convention Center in Orlando, Florida.

The World Religious Travel Association is the leading network for shaping, enriching, and expanding the $18 billion global faith tourism industry. WRTA exists to bring the travel trade and religious consumer together for the primary purpose of promoting and providing quality faith travel experiences around the globe. As the source and voice for the religious travel industry, WRTA provides members opportunities to network, learn, contribute, and lead. WRTA embraces all segments of faith tourism: Pilgrimages, Leisure, Cruises, Events/Conventions, Missions, Retreats, Attractions, Family, Student/Youth, Adventure and Volunteer Vacations. To learn more about WRTA or to become a member, visit www.ReligiousTravelAssociation.com or contact WRTA at 1.800.657.1288 or 360.778.3047. To attend or exhibit at the World Religious Travel Expo, register online at http://www.religioustravelexpo.com/.

The National Tour Association is the preferred association in the tourism industry for packaged travel professionals. NTA's diverse membership and progressive nature make it an industry leader as the place to do business. NTA consistently seeks innovations for the services and business tools it provides to members, and the leadership keeps its fingers on the pulse of the ever-changing world. In turn, NTA members are some of the most creative in the dynamic travel industry. NTA membership represents 34 countries, and tour and travel packagers of all types, including a group, independent, student, and more. To learn more, please visit www.NTAonline.com.

September 17, 2008

More than 50 Travel Industry Leaders on World Religious Travel Expo Line-Up

WRTA announces speakers and seminars for faith tourism’s first major international gathering

LITTLETON, Colorado (Sept 17, 2008) – More than 50 top travel executives and tourism officials from around the globe will address participants at the World Religious Travel Expo and Educational Conference, Oct. 29-Nov. 1, in Orlando.

“We are honored to present such a wide-ranging group of authorities at this fall’s Expo, which we believe will be a pivotal event in this ‘new era’ of faith tourism,” said Kevin J. Wright, president of the World Religious Travel Association. “The Expo delegates will acquire key marketing intelligence and cutting edge sales strategies, as well as innovative product development ideas in the areas of pilgrimage, cruising, missions, leisure travel, adventure trips, faith-based safaris, volunteer vacations, and much more.”

Keynote speakers include:
• Maurice Zarmati, President, Costa Cruise Lines
• Steve Born, Vice President, Globus Family of Brands
• His Excellency Senator Akel E. Biltaji, Ambassador-at-Large and Chairman of the Tourism Committee, Upper House of Parliament, Jordan
• The Honorable Vincent Vanderpool-Wallace, Minister of Tourism and Aviation, Bahamas Ministry of Tourism

The Educational Seminars and panelists at this first major international gathering of the $18 billion worldwide religious travel industry include:

Boardroom Insider: Current and future trends for faith tourism
Adam Leavitt, Vice President, Trafalgar Tours
Cherie Weinstein, Carnival Cruise Lines, Vice President – Groups Sales and Administration
Linville Johnson, Director of Religious Market, Bahamas Ministry of Tourism
Malia Asfour, Director, Jordan Tourism Board of North America
Jim Buddendorf, President, MTS Travel
Mike Cappodanno, Director, Switzerland Tourism
Tasoula Manaridis, Director North America, Cyprus Tourism
Honnie Korngold, President, Christian Travel Finder

Pilgrimages: What does today's faith traveler want?
Nick Mancino, Vice President, Group IST (Journeys Unlimited and Regina Tours)
Bob Faucett, Vice President, Unitours
Milanka M. Lachman, President, 206 Tours
Fuad Kattan, President, ACA Travel & Tourism (Bethlehem)
George Keenan, President, Rainbow Tour Turkey

Faith Cruising: Discover the number one vacation trend in today's religious market
Cherie Weinstein, Vice President – Groups Sales and Administration, Carnival Cruise Lines
Andy Christo, Vice President, Monarch Classic Cruises
Stacy Shaw, Director - Charter Sales, Royal Caribbean
Paul Holevas, President, Steps of Paul Coastal Cruises

How to build your faith travel program through mission trips & volunteer vacations
Jim Buddendorf, President, MTS Travel
Timothy Childs, Vice President, Raptim Travel
Bo McComas, President, World Mission Tours
Fran Lessans, President & CEO, Passport Health

How to promote the holy Land as a travel provider & group planner
Malia Asfour, Director, Jordan Tourism Board of North America
Arie Sommer, Commissioner North & South America, Israel Ministry of Tourism
Tasoula Manaridis, Director, Cyprus Tourism
ElSayed M. Khalifa, Consul-Director USA and Latin America, Egyptian Tourist Authority
George Tambakis, Director USA and Canada, Greek National Tourism Organization

Why we're expanding our religious market focus...and why you should too
Jim Kelly, Vice President, CIE Tours
John Klados, Vice President, Homeric Tours
Steven Ferry, National Group Sales Manager, Trafalgar Tours
Bryan Earley, National Group Sales Manager, Globus

Promoting new travel experiences for churches & religious groups
Jacob Kimbro, Manager New Business Development, Disney on Broadway
Judy Mizrachi, President, Women Walkers Travel
Dorothy Nasozi, Manager Director, Nissi Holidays (Uganda)
David Kizito, Managing Director, Cordial Tours and Travel (Tanzania)

Industry perspectives: How we are meeting the demands, growth & impact of faith tourism
Bob Hoelscher, President, National Tour Association (NTA)
Patti Free, Vice President, CCRA International

Marketing effectively and profitably to the faith tourism marketplace
James E. Wright, Vice President Marketing, World Religious Travel Association
Torre Ossmo, Vice President, Faithful Holidays (Mayflower Tours)
Metin Kazan, President, 7TUR
Ron Hermanson, Franchise Owner, SeaMaster Cruises
Colleen Roberts, National Account Manager, American Church Lists

PR & Advertising: Effectively engage the media to reach faith-based audiences
Christine Moore, President, Epiphany Media
Jeff Gayduk, President, Premier Tourism Marketing
Brian Jewell, Editor, Going on Faith
Raj Dayal, Managing Editor, Church Executive/Christian Travel & Cruise Guide

Product Development: How to develop a winning faith-based travel portfolio
Kevin J. Wright: World Religious Travel Association, President
Cindy Brodhecker: Faith Travel Development & Consulting, President

The WRTA Expo will feature two venues: The International Tradeshow and The Educational Conference. The combined event provides a one-stop opportunity for networking with more than 500 travel wholesalers, suppliers, destinations, agents and church travel planners to develop partnerships, develop new products and services, generate qualified leads and build long-term relationships.

The Expo will be held Oct. 29-Nov. 1, 2008 at the Gaylord Palms Resort Hotel & Convention Center in Orlando. The complete schedule is available at www.religioustravelexpo.com/Schedule.html.

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About the World Religious Travel Association (WRTA)
The World Religious Travel Association (WRTA) is the leading network for shaping, enriching, and expanding the $18 billion global faith tourism industry. WRTA exists to bring the travel trade and religious consumer together for the primary purpose of promoting and providing quality faith travel experiences around the globe. As the source and voice for the religious travel industry, WRTA provides its members opportunities to network, learn, contribute, and lead. WRTA embraces all segments of faith tourism: Pilgrimages, Leisure, Cruises, Events/Conventions, Missions, Retreats, Attractions, Family, Student/Youth, Adventure and Volunteer Vacations. To learn more about WRTA or to become a member, visit www.ReligiousTravelAssociation.com or contact WRTA at 1-800-657-1288 or 360-778-3047. To attend or exhibit at the World Religious Travel Expo, register online at www.ReligiousTravelExpo.com

More than 50 Travel Industry Leaders on World Religious Travel Expo Line-Up

WRTA announces speakers and seminars for faith tourism’s first major international gathering

LITTLETON, Colorado (Sept 17, 2008) – More than 50 top travel executives and tourism officials from around the globe will address participants at the World Religious Travel Expo and Educational Conference, Oct. 29-Nov. 1, in Orlando.

“We are honored to present such a wide-ranging group of authorities at this fall’s Expo, which we believe will be a pivotal event in this ‘new era’ of faith tourism,” said Kevin J. Wright, president of the World Religious Travel Association. “The Expo delegates will acquire key marketing intelligence and cutting edge sales strategies, as well as innovative product development ideas in the areas of pilgrimage, cruising, missions, leisure travel, adventure trips, faith-based safaris, volunteer vacations, and much more.”

Keynote speakers include:
• Maurice Zarmati, President, Costa Cruise Lines
• Steve Born, Vice President, Globus Family of Brands
• His Excellency Senator Akel E. Biltaji, Ambassador-at-Large and Chairman of the Tourism Committee, Upper House of Parliament, Jordan
• The Honorable Vincent Vanderpool-Wallace, Minister of Tourism and Aviation, Bahamas Ministry of Tourism

The Educational Seminars and panelists at this first major international gathering of the $18 billion worldwide religious travel industry include:

Boardroom Insider: Current and future trends for faith tourism
Adam Leavitt, Vice President, Trafalgar Tours
Cherie Weinstein, Carnival Cruise Lines, Vice President – Groups Sales and Administration
Linville Johnson, Director of Religious Market, Bahamas Ministry of Tourism
Malia Asfour, Director, Jordan Tourism Board of North America
Jim Buddendorf, President, MTS Travel
Mike Cappodanno, Director, Switzerland Tourism
Tasoula Manaridis, Director North America, Cyprus Tourism
Honnie Korngold, President, Christian Travel Finder

Pilgrimages: What does today's faith traveler want?
Nick Mancino, Vice President, Group IST (Journeys Unlimited and Regina Tours)
Bob Faucett, Vice President, Unitours
Milanka M. Lachman, President, 206 Tours
Fuad Kattan, President, ACA Travel & Tourism (Bethlehem)
George Keenan, President, Rainbow Tour Turkey

Faith Cruising: Discover the number one vacation trend in today's religious market
Cherie Weinstein, Vice President – Groups Sales and Administration, Carnival Cruise Lines
Andy Christo, Vice President, Monarch Classic Cruises
Stacy Shaw, Director - Charter Sales, Royal Caribbean
Paul Holevas, President, Steps of Paul Coastal Cruises

How to build your faith travel program through mission trips & volunteer vacations
Jim Buddendorf, President, MTS Travel
Timothy Childs, Vice President, Raptim Travel
Bo McComas, President, World Mission Tours
Fran Lessans, President & CEO, Passport Health

How to promote the holy Land as a travel provider & group planner
Malia Asfour, Director, Jordan Tourism Board of North America
Arie Sommer, Commissioner North & South America, Israel Ministry of Tourism
Tasoula Manaridis, Director, Cyprus Tourism
ElSayed M. Khalifa, Consul-Director USA and Latin America, Egyptian Tourist Authority
George Tambakis, Director USA and Canada, Greek National Tourism Organization

Why we're expanding our religious market focus...and why you should too
Jim Kelly, Vice President, CIE Tours
John Klados, Vice President, Homeric Tours
Steven Ferry, National Group Sales Manager, Trafalgar Tours
Bryan Earley, National Group Sales Manager, Globus

Promoting new travel experiences for churches & religious groups
Jacob Kimbro, Manager New Business Development, Disney on Broadway
Judy Mizrachi, President, Women Walkers Travel
Dorothy Nasozi, Manager Director, Nissi Holidays (Uganda)
David Kizito, Managing Director, Cordial Tours and Travel (Tanzania)

Industry perspectives: How we are meeting the demands, growth & impact of faith tourism
Bob Hoelscher, President, National Tour Association (NTA)
Patti Free, Vice President, CCRA International

Marketing effectively and profitably to the faith tourism marketplace
James E. Wright, Vice President Marketing, World Religious Travel Association
Torre Ossmo, Vice President, Faithful Holidays (Mayflower Tours)
Metin Kazan, President, 7TUR
Ron Hermanson, Franchise Owner, SeaMaster Cruises
Colleen Roberts, National Account Manager, American Church Lists

PR & Advertising: Effectively engage the media to reach faith-based audiences
Christine Moore, President, Epiphany Media
Jeff Gayduk, President, Premier Tourism Marketing
Brian Jewell, Editor, Going on Faith
Raj Dayal, Managing Editor, Church Executive/Christian Travel & Cruise Guide

Product Development: How to develop a winning faith-based travel portfolio
Kevin J. Wright: World Religious Travel Association, President
Cindy Brodhecker: Faith Travel Development & Consulting, President

The WRTA Expo will feature two venues: The International Tradeshow and The Educational Conference. The combined event provides a one-stop opportunity for networking with more than 500 travel wholesalers, suppliers, destinations, agents and church travel planners to develop partnerships, develop new products and services, generate qualified leads and build long-term relationships.

The Expo will be held Oct. 29-Nov. 1, 2008 at the Gaylord Palms Resort Hotel & Convention Center in Orlando. The complete schedule is available at www.religioustravelexpo.com/Schedule.html.

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About the World Religious Travel Association (WRTA)
The World Religious Travel Association (WRTA) is the leading network for shaping, enriching, and expanding the $18 billion global faith tourism industry. WRTA exists to bring the travel trade and religious consumer together for the primary purpose of promoting and providing quality faith travel experiences around the globe. As the source and voice for the religious travel industry, WRTA provides its members opportunities to network, learn, contribute, and lead. WRTA embraces all segments of faith tourism: Pilgrimages, Leisure, Cruises, Events/Conventions, Missions, Retreats, Attractions, Family, Student/Youth, Adventure and Volunteer Vacations. To learn more about WRTA or to become a member, visit www.ReligiousTravelAssociation.com or contact WRTA at 1-800-657-1288 or 360-778-3047. To attend or exhibit at the World Religious Travel Expo, register online at www.ReligiousTravelExpo.com

September 13, 2008

WRTA Supports NTA's Call for Executive Office of Travel and Tourism

Call for Executive Office of Travel and Tourism Policy Gains Strong Momentum
NTA Gains Support of Three More Associations


LEXINGTON, Ky. — Three more travel and tourism associations have joined with the National Tour Association in its call for the creation of an executive office of travel and tourism policy. Uniting with NTA and the United States Tour Operators Association, the American Bus Association, the United Motorcoach Association and the World Religious Travel Association all have signed on their support.

“The momentum is growing as NTA and its allies call attention to the importance of an executive office of travel and tourism policy,” said NTA Chairman and CEO Bob Hoelscher, CTP. “This office will provide the United States with more coherent, dynamic, and world-leading travel and tourism policies generating excellent growth in this sector of the national economy.”
Victor Para, president and CEO of UMA noted that, “The entire industry needs to get behind this effort. Regardless of who the next U.S. president is, the tourism economy is vitally important to the interest of the entire country. The tourism economy deserves executive level attention and it is only appropriate to have someone in the White House designated accordingly.”
Kevin J. Wright, president of the World Religious Travel Association said his organization also is proud to support NTA’s call for an executive office of tourism. “The tremendous economic and goodwill benefits that tourism brings to the United States are vital to our country’s interests. With the presidential campaigns in full swing, now is the time to make our unified voice heard by the candidates — and America at large.”

The American Bus Association also gives its support to the mission, and ABA President and CEO Peter J. Pantuso said the organization is proud to be an active member of the coalition advocating the creation of an executive office of travel and Tourism policy. “On issues ranging from economic development to green tourism to security policy, motorcoaches are a critical component of America's mobility, and we will work vigorously with our coalition partners to help establish this new entity."

The National Tour Association is the preferred association in the tourism industry for packaged travel professionals. NTA's diverse membership and progressive nature make it an industry leader as the place to do business. NTA consistently seeks innovations for the services and business tools it provides to members, and the leadership keeps its fingers on the pulse of the ever-changing world. In turn, NTA members are some of the most creative in the dynamic travel industry. NTA membership represents 34 countries, and tour and travel

Historic World Religious Travel Expo Debuts Next Month

HISTORIC WORLD RELIGIOUS TRAVEL EXPO TO
WELCOME PARTICIPANTS FROM 30 COUNTRIES ON SIX CONTINENTS


Travel providers, tourist boards, and planners from 30-plus countries will gather next month in Orlando, Florida to participate in the first-ever global faith tourism tradeshow and convention. The World Religious Travel Expo & Educational Conference 2008 is expected to welcome 500 delegates, 100 exhibitors, and 50 tourism industry leader speakers.

Destinations, tour operators, cruise lines, attractions, hotel properties, and a host of other providers and planners from Africa, the Americas, Asia, Australia, the Caribbean, Europe and the Holy Land will be represented at this assembly of Who’s Who in the bustling $18 billion faith tourism industry. Travel agents and group planners will have an opportunity to network first-hand with the leading companies in religious travel, while also earning CEU’s by attending the many Expo educational seminars.

Exclusive to this event only, each Expo delegate will receive a Booklet of Special Offers worth thousands of dollars in FAM trips, bonus commissions, gifts, and prizes – all of which are provided by the exhibitors. The cost for a travel agent or group planner to attend is as low as $49. The World Religious Travel Expo will feature two venues: The International Tradeshow and The Educational Conference.

The event will be held Oct. 29-Nov. 1, 2008 at the Gaylord Palms Resort Hotel & Convention Center in Orlando (Florida), with a complimentary optional faith-based attractions excursion on Saturday, Nov. 1. For more information about the Expo or to register online, visit www.religioustravelexpo.com. Or call 1-800-657-1288 (ext. 101).

August 20, 2008

World Religious Travel Expo draws 28 countries from 6 continents

World Religious Travel Expo drawing participants from 28 countries, 6 continents to Orlando
Website article link: http://www.churchexecutive.com/news.asp?N_ID=1443

LITTLETON, CO – Travel providers and planners from 28 countries on six continents will gather in Orlando, Florida, Oct. 29-Nov. 1, for the inaugural World Religious Travel Expo and Educational Conference. With registration still underway, organizers are already preparing extra exhibit space to accommodate companies that continue to join the first large-scale forum of the $18 billion worldwide religious travel industry.

Destinations, tour operators, cruise lines, attractions, hotel properties, car rental companies and a host of other providers and planners from Africa, the Americas, Asia, Australia, the Caribbean, Europe and the Holy Land will be represented at this assembly of Who’s Who in the growing faith tourism industry.

“Faith tourism has evolved to the point where a gathering of this magnitude is necessary for the industry to respond to the needs of today’s faith-based consumers,” said Kevin J. Wright, president of the World Religious Travel Association (WRTA), host of the event. “Our global partners recognize that – just as in music, books and film – contemporary religious consumers represent tremendous market potential for travel organizations willing to provide meaningful products and services that meet their specific needs.”

The exhibitors and products show the diversity of the faith tourism industry. Alongside obvious religious travel suppliers such as the Steps of Paul Coastal Cruises and the tourism ministries of Egypt, Greece, Cyprus, Jordan and Israel, are those with a less overt connection, such as:

EcoAndes Travel, Ecuador (Adventure tours in South America)
Nissi Holidays, Uganda; Cordial Tours and Travel Services, Tanzania (Africa safari operators)
Armenian Tourism Development Agency
Korea Tourism Organization
Bahamas Ministry of Tourism
Condor Verde Travel (Mexico and Venezuela)

The WRTA Expo will feature two venues: The International Tradeshow and The Educational Conference. The combined event provides a one-stop opportunity for travel suppliers, destinations and wholesalers to come face-to-face with more than 400 agents and church travel planners to develop partnerships, introduce new products and services, generate qualified leads and build long-term relationships.

The Expo will be held Oct. 29-Nov. 1, 2008 at the Gaylord Palms Resort Hotel & Convention Center in Orlando. For more information, including a complete list of exhibitors, visit www.religioustravelexpo.com.

August 18, 2008

WRTA President to Speak at Nebraska Travel Conference

The Grand Island Independent (Nebraska)

Website: http://www.theindependent.com/news/x1806343559/Nebraska-Travel-Conference-to-explore-states-third-largest-industry

KEARNEY — The 33rd annual Nebraska Travel Conference invites the state tourism industry to come to Kearney this fall.

The conference will be Oct. 21 through 23 at the Ramada Inn and Conference Center, 301 S. Second Ave.

The conference will include educational workshops, general sessions and networking opportunities, as well as travel industry exhibitor booths displaying essential new products. Attendees will also be able to participate in the Nebraska Travel Association's Silent Auction, a fundraiser that will benefit tourism activities throughout Nebraska.

Nebraska Travel Conference to explore state's third largest industry
Other notable speakers include Kevin Wright, president of the World Religious Travel Association, who will give a talk titled, "Welcome to the New Era of the $18 Billion Faith Tourism Industry”.

July 17, 2008

ASTA TRADESHOW: Growing niche of faith tourism seminar

Travel agents: The growing niche of faith tourism at THETRADESHOW
ASTA SmartBrief
07/17/2008

Destinations such as Israel and Jordan are welcoming more visitors than ever before in 2008, while travel experiences such as faith-based cruising, attractions and missions are enjoying some of their best years ever. Join one of the world's top faith tourism authorities, Kevin J. Wright, at THETRADESHOW as he provides you with actionable product, sales and marketing strategies to build a thriving and profitable faith travel program. Register for THETRADESHOW today for only $35 at www.THETRADESHOW.org, and learn more about this expanding niche market!

July 1, 2008

The Year of Faith Tourism Proclaimed by World Religious Travel Association

LITTLETON, Colorado (July 1, 2008) – The World Religious Travel Association (WRTA) has designated 2009 as The Year of Faith Tourism. Serving as a special time set aside for the promotion of and participation in travel by people of faith, the purpose and goal of the year-long celebrations and activities is three-fold: (1) Highlight the New Era of Faith Tourism. (2) Increase the awareness of the personal and communal benefits of Faith Tourism. (3) Contribute to the overall growth and health of the global economy, travel industry, and individual travel providers.

All sectors of society are encouraged to become actively involved in The Year of Faith Tourism including the media, governments, travel providers/suppliers, faith communities, and individuals. The official host of The Year of Faith Tourism is the World Religious Travel Association, the leading organization dedicated to the $18 billion faith-based travel, tourism, and hospitality industry.

“Never before has a time been so ripe for the promotion of and participation in Faith Tourism. Although religious travel is the historic forerunner of today’s mass tourism, only now is Faith Tourism beginning to make its presence and economic contributions known throughout society and the travel industry in a big way,” said Kevin J. Wright, WRTA president and author of The Christian Travel Planner. “Faith Tourism is a market that is currently experiencing extraordinary growth on multiple fronts and is poised to continue this trend into 2009 and beyond.”

In recent years, Faith Tourism has evolved from a niche market driven primarily by budget pilgrimages and retirees into a vast and dynamic industry comprised of all ages seeking a diverse range of quality travel experiences. Faith Tourism today comprises its own “niche” segments including pilgrimages, missionary travel, volunteer vacations, events, conferences, cruises, leisure vacations, adventure trips, retreats, camps, monastic guest-stays, attractions, and many other forms of travel. According to the Center for the Study of Global Christianity at Gordon-Conwell Theological Seminary, there are 3.3 billion Christian domestic tourists each year, 250 million Christian foreign tourists, and 150 million Christian pilgrims who are “on the move.”

As 2009 is shaping up to be year of uncertainty especially within the travel industry, there has never been a more opportune or needed time for placing Faith Tourism “front and center” of society and the global travel industry. With its designation and spotlight in 2009, Faith Tourism is set to serve as an integral economic pillar and stimulus of the global and local travel economy during this special year of celebrations and activities.

The World Religious Travel Association (WRTA) has designated the following fifteen ways in which every person and sector of society and the travel industry can become involved in the promotion of and/or active participation in Faith Tourism:

1. Individuals embark on travels with their faith community and/or to any faith-related destination.
2. Individuals become group travel planners for their faith communities.
3. Faith communities launch a formal travel program (or travel ministry).
4. Faith communities host one or more group trips.
5. Religious leaders preach on travel as ministry.
6. Tourist boards and CVB’s dedicate resources towards attracting, growing, and measuring Faith Tourism.
7. Travel and hospitality providers integrate the faith market and consumer into their overall product, sales, and marketing plans/efforts.
8. The travel industry further develops and enriches Faith Tourism educational resources and business materials.
9. Tour director schools integrate faith tourism curriculum.
10. Media feature and report on stories about Faith Tourism.
11. Film and other related companies produce faith travel programs, documentaries, and series.
12. Publishers launch or expand faith travel publications including guidebooks, magazines, and other periodicals.
13. Religious bookstores and gift-stores implement Travel sections.
14. Colleges and universities undertake the study of Faith Tourism and/or offer Faith Tourism classes.
15. Religious governing bodies promote and advance the theology of Faith Tourism.

As part of its kick-off for The Year of Faith Tourism, the World Religious Travel Association (WRTA) is hosting this fall the World Religious Travel Expo & Educational Conference in Orlando (Florida) from October 29 – November 1, 2008. Serving as the travel industry’s first-ever global tradeshow and convention dedicated to the faith tourism and hospitality industry, the event will serve as a gathering of the “Who’s Who” in this robust marketplace. Two of the keynote speakers include the Honorable Neko C. Grant, Bahamas Minister of Tourism, and Maurice Zarmati, President & CEO of Costa Cruise Lines. The selected keynote speakers reflect the growth and diversity of today’s faith tourism industry. More than 400 participants are expected at this historic and unprecedented show.

To learn more about The Year of Faith Tourism, visit the official website at www.faithtourism2009.com. For more information about the World Religious Travel Association or the World Religious Travel Expo, visit the websites www.religioustravelassociation.com and www.religioustravelexpo.com or call 1-800-657-1288.

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About the World Religious Travel Association (WRTA)
The World Religious Travel Association (WRTA) is the leading network for shaping, enriching, and expanding the $18 billion global faith tourism industry. WRTA exists to bring the travel trade and religious consumer together for the primary purpose of promoting and providing quality faith travel experiences around the globe. As the source and voice for the religious travel industry, WRTA provides members opportunities to network, learn, contribute, and lead. WRTA embraces all segments of faith tourism: Pilgrimages, Leisure, Cruises, Events/Conventions, Missions, Retreats, Attractions, Family, Student/Youth, Adventure and Volunteer Vacations. To learn more about WRTA or to become a member or associate, visit www.ReligiousTravelAssociation.com or contact WRTA at 1-800-657-1288 or 360-778-3047. To attend or exhibit at the World Religious Travel Expo, register online at www.ReligiousTravelExpo.com.

June 17, 2008

World Religious Travel Expo Will Shape New Era in Faith Tourism

World Religious Travel Expo will shape new era in faith tourism
6/16/2008

LITTLETON, CO – The World Religious Travel Association (WRTA) will host the first annual World Religious Travel Expo, Oct. 29-Nov. 1, 2008, in Orlando, FL. A historic and unprecedented event, the tradeshow and educational conference will feature a gathering of today’s “Who’s Who” in the 300 million religious traveler market. Hundreds of travel wholesalers, suppliers, media, tourist boards, agencies, group planners, travel ministry leaders and pastors are expected from throughout North America and around the world.

Current sponsors and exhibitors include prominent organizations such as Carnival Cruise Lines, Holland America Line, Trafalgar Tours, Collette Vacations, MTS Travel, Raptim Travel, Unitours, Group IST, 206 Tours, Jordan Tourism Board of North America, Switzerland Tourism, Bahamas Ministry of Tourism, Israel Ministry of Tourism, Egypt Tourist Authority, Pennsylvania Dutch Convention and Visitors Bureau, Florida’s Space Coast Office of Tourism, Rail Europe, Passport Health, WordSpring Discovery Center, and Christian Travel Finder among others.

“Expo 2008 is the most important event of the year for any organization, group planner, or pastor involved in the promotion or participation of faith-based travel,” said Kevin J. Wright, WRTA president. “The World Religious Travel Expo will serve as a pivot point between the Old and New Era of faith tourism. The result will be the emergence of a new generation of leaders in faith tourism, as well the launch of many new travel ministry programs.”

The WRTA Expo will feature two venues: The International Tradeshow and The Educational Conference. The combined event will provide the first world-class forum for travel suppliers, destinations, wholesalers, agencies and church travel planners to come face-to-face, develop and find new products and services, and build long-term relationships. All market segments will be represented at the Expo, including pilgrimage, cruising, missions, leisure vacations, attractions, conferences, retreats, Christian camps, and volunteer vacations, among others. Exhibitors will include tour operators, tourist boards, cruise lines, transportation companies, airlines, travel agencies, event planning services, hotels and accommodations, missionary agencies, travel insurance companies and faith-based destinations among others.

“As a Holy Land destination that provides a one-stop location to meet all the needs of faith-based travelers – from cruising to adventure, retreats to study tours and all the segments in between – we are delighted to sponsor the WRTA Expo,” said Malia Asfour, director of the Jordan Tourism Board of North America (JTBNA), a WRTA charter member. “We look forward to working with WRTA to showcase fresh and unique travel opportunities for this dynamic and growing industry.”

The World Religious Travel Association (WRTA) already has announced two of the keynote speakers for this fall’s historic World Religious Travel Expo 2008 in Orlando, Florida: the Honorable Neko C. Grant, Bahamas Minister of Tourism, and Maurice Zarmati, President & CEO of Costa Cruise Lines. The selected keynote speakers reflect the growth and diversity of today’s faith tourism industry. The Bahamas has developed itself into a top destination for this vast and lucrative market, serving as an ideal getaway for faith-based events, meetings, cruises, missionary travel, leisure vacations, and much more. Costa Cruise Lines represents one of the newest and most popular vacation choices of today’s faith-based consumer….cruising. Today, hundreds of churches and religious organizations embark each year on cruises to the Caribbean, Alaska and the Mediterranean, among other places.

The Educational Conference will provide the most comprehensive learning program ever offered on faith tourism – for both trade and group planners. Through leading industry speakers, dynamic presentations, panel discussions, interactive break-out sessions, seminars and peer networking forums, the trade participants can expand their knowledge of the opportunities in the new niche markets within faith tourism. Group planners will attend product seminars hosted by travel industry experts, while also learning how to enrich and expand their travel ministry programs.

The Expo will be hosted Oct. 29-Nov. 1, 2008 at the renowned Gaylord Palms Resort and Convention Center in Orlando, Florida. The top-rated facility and environment provides an exceptional forum for networking and exhibiting. More than 100 exhibitors and more than 400 participants are expected at the unprecedented event.

To learn more or register online, visit www.religioustravelexpo.com or call 1-800-657-1288. For more information about becoming a WRTA Member and joining the leading network for the religious travel industry, visit www.religioustravelassociation.com.

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About the World Religious Travel Association (WRTA)
The World Religious Travel Association (WRTA) is the leading network for shaping, enriching, and expanding the $18 billion global faith tourism industry. WRTA exists to bring the travel trade and religious consumer together for the primary purpose of promoting and providing quality faith travel experiences around the globe. As the source and voice for the religious travel industry, WRTA provides members opportunities to network, learn, contribute, and lead. WRTA embraces all segments of faith tourism: Pilgrimages, Leisure, Cruises, Events/Conventions, Missions, Retreats, Attractions, Family, Student/Youth, Adventure and Volunteer Vacations. To learn more about WRTA or to become a member, visit www.ReligiousTravelAssociation.com or contact WRTA at 1-800-657-1288 or 360-778-3047. To attend or exhibit at the World Religious Travel Expo, register online at www.ReligiousTravelExpo.com.

June 4, 2008

WRTA extends popular Membership & Expo savings package through June 2008

WRTA extends popular membership & expo savings package through June 2008
Special New Year/New Client promotion to continue for 30 more days


LITTLETON, Colorado (June 4, 2008) – Due to the overwhelming success of this past spring’s New Year/New Client Promotion, the World Religious Travel Association (WRTA) is extending the popular savings program through June 30, 2008. For the next month, travel agents can save substantially when they join WRTA as a member and register to attend this fall’s historic World Religious Travel Expo. With the extension, travel agents can save as much as $100 when purchasing the combo Membership/Expo package, or as much as $150 if they belong to a consortium.

“The timing of extending this very well-received promotion could not be any better. As many travel providers and agents are learning, the faith tourism market continues to remain one of the most consistent and dependable producers of revenue in this year of uncertainty,” said Kevin J. Wright, WRTA President. “By continuing the New Year/New Client savings campaign, more travel agents can now tap into the burgeoning and robust marketplace of the religious traveler.”

The extended 30-day offer applies for any agent registration made from June 1 – June 30, 2008.

With more tour operators entering or expanding their presence in the faith tourism marketplace including Trafalgar Tours, CIE Tours International, EIS-European Incoming Services, and Unitours among others, there has never been a more important or opportune time for travel agents to take advantage of religious travel market networking opportunities, education, and business resources. In addition, by joining WRTA as a member, travel agents can display the WRTA membership logo on promotional materials, signifying affiliation with the leading faith tourism organization.

By attending the World Religious Travel Expo & Educational Conference 2008, travel agents can develop key partnerships, meet qualified prospects, find new suppliers, attend market-specific workshops and discover how to enter or expand their presence in faith tourism. The World Religious Travel Expo will be held October 29-November 1, 2008 at the Gaylord Palms Resort Hotel & Convention Center in Orlando, Florida.

To learn more about WRTA EXPO 2008 and pricing discounts for agents and consortiums, or to register online, visit http://www.religioustravelexpo.com/ or call 1-800-657-1288 (or 360-778-3047). For more information about becoming a WRTA Member and joining the leading network for the religious travel industry, visit http://www.religioustravelassociation.com/.
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About the World Religious Travel Association (WRTA)
The World Religious Travel Association (WRTA) is the leading network for shaping, enriching, and expanding the $18 billion global faith tourism industry. WRTA exists to bring the travel trade and religious consumer together for the primary purpose of promoting and providing quality faith travel experiences around the globe. As the source and voice for the religious travel industry, WRTA provides members opportunities to network, learn, contribute, and lead. WRTA embraces all segments of faith tourism: Pilgrimages, Leisure, Cruises, Events/Conventions, Missions, Retreats, Attractions, Family, Student/Youth, Adventure and Volunteer Vacations. To learn more about WRTA or to become a member, visit http://www.religioustravelassociation.com/ or contact WRTA at 1-800-657-1288 or 360-778-3047. To attend or exhibit at the World Religious Travel Expo, register online at http://www.religioustravelexpo.com/.

May 3, 2008

WRTA at Home Based Agency Show



Here are photos of WRTA's booth at last week's Home Based Agency Show. WRTA hosted a seminar on Faith Tourism that served as one of the conferences best attended seminars with 150 people. The first photo features Michelle, WRTA's Business Development Manager, and the second photo features WRTA executives Jim Wright (Vice President) and Kevin J. Wright (President).


March 27, 2008

How to Build Your Business with the Fast Growing Faith Based Market.

Learn How to Cash in on the Fast Growing Faith Based Market.

Monday, April 28th 9:00am
Faith Based Travel...Huge Opportunity to Find and Sell New Clients!


Presentation by Kevin J. Wright
President, World Religious Travel Association


Are you getting your share of the $18 billion and 300 million traveler Religious Market? Six out of 10 North Americans consider faith very important in their lives and tour operators/cruise lines have expanded and added products for you to sell...so, are you capitalizing on these new opportunities? The President of the World Religious Travel Association, Kevin J. Wright - a renowned faith tourism authority and award-winning travel author - will provide you with the necessary product, marketing, and sales strategies to build a thriving and profitable religious travel program. This fast paced workshop will show you the Who, What, Where, When, Why, of this vast and lucrative industry, but more importantly, expect to learn practical and productive tools, techniques and action items that will also show you HOW to sell new customers. If you are looking for ways to find and capture new clients, this is an opportunity that you do not want to miss.

Sign up now for the special rate of $49.00(Regular Rack Rate $69.00)

Here's what you have to look forward to in San Diego:
San Diego plans to role out the red-carpet for travel agent delegates, with David Peckinpaugh CEO of the Convention & Visitors Bureau scheduled to make the welcoming remarks at the general session, Tuesday morning April 29th

The trade show, which is taking place Tuesday and Wednesday, April 29 & 30, will feature more than 250 domestic and international suppliers.

Registered travel agents will be eligible on a first-come-first served basis to inspect and lunch aboard Carnival Cruise Lines' Elation.

Don't forget such amenities as pre and post show cruises, a grand selection of prizes, sponsored meal functions and local site inspections will be offered

Sign up now for the special rate of $49.00(Regular Rack Rate $69.00)

Use the World Religious Travel Association Group Code 5060 When Registering
Register at http://www.sdtravelshow.com/ or call (925) 701-0225 and press "0"

Suppliers wishing to learn more can contact Jim Cloonan or call him, (617)744-1671

March 25, 2008

WRTA featured in USA TODAY

USA TODAY interviewed the World Religious Travel Association for the featured article "10 great places to mark Christianity's holiest day." To view the full article, click here http://www.abcnews.go.com/Travel/story?id=4491511&page=1

Opening story paragraph....
Celebrate the sacred Christian holiday of Easter with a journey to a religious site where faith and history come alive. Kevin J. Wright, president of the World Religious Travel Association and author of The Christian Travel Planner (Thomas Nelson, $16.99), shares his recommendations worldwide with Kathy Baruffi for USA TODAY.

March 20, 2008

WRTA featured in National Geographic (April 2008 issue)

In the new April 2008 issue of National Geographic, the World Religious Travel Association (WRTA) is featured and quoted in the feature article on Faith Tourism titled "Pilgrim's Progress."

Here is an excerpt from the article:
"Rising disposable income, lwer travel costs, and a desire to find journeys with a purpose are fueling what Kevin J. Wright, president of the World Religious Travel Association, descibes as an increase in interest across faiths," both in traditional site sand in lesser known spots."

You can find the above article on the Geography page of the April 2008 issue of National Geographic.

January 18, 2008

CLIA to Conduct Eductional Workshops at World Religious Travel Expo 2008

CLIA TO CONDUCT EDUCATIONAL WORKSHOPS
AT WORLD RELIGIOUS TRAVEL EXPO


LITTLETON, Colorado (Jan. 17, 2008) – The World Religious Travel Association (WRTA) announced today that the Cruise Lines International Association (CLIA) will conduct educational workshops at this fall’s World Religious Travel Expo. The timing is ideal, as faith-based cruising has become an influential segment of the growing $18 billion religious travel industry, with hundreds of faith-based groups embarking each year on cruises and full-ship charters carrying tens of thousands of travelers.

“As 75% of faith-based cruisers are first-timers, the religious market provides a tremendous new market opportunity,” said Kevin J. Wright, WRTA President. “With CLIA’s participation in the Expo, combined with the presence of cruise lines such as WRTA Charter Members Carnival Cruise Lines and Holland America Line, travel agencies will discover first-hand how cruising can play a key role in appealing to and capitalizing on the robust, lucrative faith vacation segment.”

The World Religious Travel Expo & Educational Conference 2008 will be held Oct. 29 – Nov. 1, 2008 at the renowned Gaylord Palms Resort Hotel & Convention Center in Orlando, Florida. More than 400 participants are expected at this first-ever international convention for faith-tourism, hosted by the World Religious Travel Association.

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About the World Religious Travel Association (WRTA)
The World Religious Travel Association (WRTA) is the leading network for shaping, enriching, and expanding the $18 billion global faith tourism industry. WRTA exists to bring the worldwide trade and North American religious consumer together for the primary purpose of promoting and providing quality travel experiences around the globe. As the source and voice for the religious travel industry, WRTA provides members opportunities to network, learn, contribute, and lead. WRTA embraces all segments of faith tourism: Pilgrimages, Missionary, Cruises, Leisure Conferences, Retreats, Destinations, Attractions, Christian Camps, Family, Student/Youth, Adventure and Volunteer Vacations. To learn more about the Association or become a member, visit www.religioustravelassociation.com or contact WRTA at 1-800-657-1288 or 360-778-3047. To attend or exhibit at the World Religious Travel Expo, register online at www.religioustravelexpo.com. To join the (newly launched) first online global community for faith tourism visit WRTA Social Network www.religioustravelnetwork.com, hosted by the World Religious Travel Association.

About CLIA
The nonprofit Cruise Lines International Association (CLIA) is North America’s largest cruise industry organization. CLIA represents the interests of 24 member lines and participates in the regulatory and policy development process while supporting measures that foster a safe, secure and healthy cruise ship environment. CLIA is also engaged in travel agent training, research and marketing communications to promote the value and desirability of cruise vacations and counts as members 16,500 travel agencies. For more information on CLIA, the cruise industry, and CLIA-member cruise lines and travel agencies, visit www.cruising.org.

For more information or to obtain an interview: Please contact Christine Moore, Epiphany Media, at 469-688-5683.

WRTA Taps John Severini of KDS Solutions

World Religious Travel Association Taps John Severini of KDS Solutions for WRTA Expo 2008 -- KDS Marketing, Sales, & Business Solutions to Leverage Opportunities for First-ever Faith Tourism Tradeshow

As the World Religious Travel Association prepares to host this fall the first-ever international convention dedicated to faith tourism, WRTA is tapping into one of the travel industry's top authorities and consulting firms - John Severini of KDS Solutions. The new relationship will enable WRTA to leverage its strengths in attracting travel wholesalers, agency groups, suppliers, trade organizations, and group leaders to the World Religious Travel Expo & Educational Conference 2008. "KDS Solutions is excited to be working with WRTA and our primary focus is to leverage the huge initial demand for this fall's convention, which will enable more agents to tap into a burgeoning market to generate new customers and incremental sales. For agents and sellers of vacation travel, WRTA's Expo is a 'must attend,'" said Severini, a partner of KDS Solutions.

Littleton, CO (PRWEB) January 14, 2008 -- As the World Religious Travel Association prepares to host this fall the first-ever international convention dedicated to faith tourism, WRTA is tapping into one of the travel industry's top authorities and consulting firms - John Severini of KDS Solutions. The new relationship will enable WRTA to leverage its strengths in attracting travel wholesalers, agency groups, suppliers, trade organizations, and group leaders to the World Religious Travel Expo & Educational Conference 2008.

The ground-breaking event could not be more timely -- the World Tourism Organization recently stated that religious tourism is responsible for 600 million trips annually. All segments of the religious travel industry are expected to participate in the Expo, including tour operators, cruise lines, tourist boards, motorcoach/transportation companies, attractions, lodging facilities, and travel insurance/health companies. Among WRTA's newly confirmed Expo partners is CLIA, the Cruise Lines International Association, which will be conducting an extensive workshop program.

"The World Religious Travel Expo is a remarkable opportunity for agents and suppliers to "step out of their box" of traditional sales focus and learn innovative ways to expand their existing client base," said John Severini, a partner of KDS Solutions. "KDS Solutions is excited to be working with WRTA and our primary focus is to leverage the huge initial demand for this fall's convention, which will enable more agents to tap into a burgeoning market to generate new customers and incremental sales. For agents and sellers of vacation travel, WRTA's Expo is a 'must attend.'"

"WRTA is thrilled to bring aboard John Severini and KDS Solutions. With their expertise and relationships in the travel industry, WRTA can further capitalize on the tremendous response we are receiving from travel suppliers and sellers," said Kevin J. Wright, WRTA President. "The Expo will be a watershed opportunity for WRTA to connect and educate companies in the New Era of the $18 billion religious travel industry. John Severini's extensive involvement with agency groups and organizations will further spread the word and opportunity that exists for agents to earn quick, easy and new sales commissions by selling faith-based vacations."

As 2008 is shaping up to be a year of relative uncertainty, with rising gas prices and a declining U.S. dollar, there is one segment that the travel industry can count on - the continued explosive growth of religious tourism. In the United States alone, outbound travel for religious or pilgrimage purposes increased in 2006 by more than 36% from 575,000 travelers to 905,000 (according to the most recent statistics of the U.S. Office of Travel and Tourism Industries). Faith-based groups and organizations are also traveling more than ever before in North America, as cruise group departures are being used as fund-raisers and "congregation building" events by religious groups, churches, synagogues, and organizations.

WRTA will host the World Religious Travel Expo & Educational Conference 2008 at the renowned Gaylord Palms Resort Hotel and Convention Center from October 29 - November 1. The WRTA Expo will feature two venues: The International Tradeshow and The Educational Conference. The combined event will provide the first world-class forum for travel suppliers, destinations, wholesalers, agencies and church travel planners to come face-to-face, develop partnerships, find new products and services, generate new qualified leads and build long-term profitable relationships.

The Educational Conference will provide the most comprehensive learning program ever offered on religious tourism - for both trade and group planners. Through leading industry speakers, dynamic presentations, panel discussions, interactive break-out sessions, seminars and peer networking forums, the trade participants can expand their knowledge of the opportunities in the new niche markets within faith tourism. Participants can listen to and discuss with travel experts market trends, marketing intelligence, the latest products/services and actionable ways to exceed faith-based customer's expectations. Group planners will attend product seminars hosted by travel industry experts, while also learning how to enrich and expand their travel ministry programs.

To learn more or register online, visit www.religioustravelexpo.com or call 1-800-657-1288 (or 360-778-3047). For more information about becoming a WRTA Member and joining the leading network for the

About the World Religious Travel Association (WRTA)
The World Religious Travel Association (WRTA) is the leading network for shaping, enriching, and expanding the $18 billion global faith tourism industry. WRTA exists to connect the worldwide trade and North American religious consumer together for the primary purpose of promoting and providing quality travel experiences around the globe. As the source and voice for the religious travel industry, WRTA provides members opportunities to network, learn, contribute, and lead. WRTA embraces all segments of faith tourism: Pilgrimages, Missionary, Cruises, Leisure Conferences, Retreats, Destinations, Attractions, Christian Camps, Family, Student/Youth, Adventure and Volunteer Vacations. To learn more about the WRTA or become a member, visit www.religioustravelassociation.com or contact WRTA at 1-800-657-1288 or 360-778-3047. To attend or exhibit at the World Religious Travel Expo, register online at www.religioustravelexpo.com. To join the (newly launched) first online global community for faith tourism visit WRTA Social Network www.religioustravelnetwork.com, hosted by the World Religious Travel Association.

For more information or to obtain an interview: Please contact Christine Moore, Epiphany Media, at 469-688-5683, or email christine @ epiphanymedia.info.

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